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Light breakfast and coffee


Welcome and introductions

Who do we have in the room?


Laying the grounds

David to present three inspiring stories of successful advocacy.

Story 1: Drop the Debt

Story 2: The fight against HIV/AIDS

Story 3: The Campaign against tax havens

David will present the workshop outline, learning outcomes, the tools we will investigate, and the approaches we will take.


Identifying the problem

Break into groups to discuss the issues you face in your work - and the barriers to having a greater impact. Are they financial, legislative, political, cultural, internal?

Think through what change objective might be for each issue. This is central to an advocacy strategy. We will learn about various advocacy tools and apply them to your change objectives throughout the day.

We will address your issues later on the day and discuss them, find solutions.


Coffee Break


Introducing The Advocacy Toolbox

David to present the core components of successful advocacy.

Policy, Politics, Popular Culture, Public mobilisation, and Partnership.


Policy: Identifying the core problems that needs addressed through research and analysis.

David to present examples of how to conduct that analysis, the best partners to work with, and smart ways to present the facts in infographics etc.

Exercise: Break out into groups to discuss how to apply these to our own issues and priorities. Identify the key research questions and how they best answered - who can do the work?


Politics: We will discuss power-mapping methodologies and how to identify the key players, processes, and how to influence them.

Exercise: Break into groups to apply this approach to specific challenges identified earlier.



Cold and warm buffet.


Popular Culture and Media:

David to share some good examples of influencing the media, tactics for cutting through and how to get the message out.

Break into groups to discuss how to influence media debates and create a positive environment that is receptive to the change you want to see. How would you use media to shape the outcomes you identified at the start of the session?

Exercise. drafting an open letter to an editor.



David to share good examples of unusual partnerships, the impact they have had and how to get them off the ground.

Exercise: Break into groups to discuss the kinds of partners who might support. We will identify the key elements of building coalitions of unusual suspects who can advocate for change.


Coffee Break


Recap and Wrap Up

David to recap learning outcomes and reflections of key takeaways from participants and how they will embed this into your own work.

Exercise: Letter to self: what will I apply from this workshop on my own work in three month's time?